Job? Yes please.

I have heard enough negativity.  Isn’t the message of our new administration that we must be the change we wish to see? In spite of this positive sentiment, friends, family members and strangers continue to inform me, and many other soon-to-be graduates, that there will be no ‘real’ jobs available post graduation.   But what these naysayers don’t know is that we have a few tricks up our sleeves.  These tricks include, but are in no way limited to, the following:

1.  Innovation: We look at things differently than PR veterans.  We are the new kids in town.  Granted, we all have much to learn but we are entering an industry  on the crux of change and we may be able to flow the the transition into an entirely digital age more seamlessly than our counterparts ten years ago.  

2.  Networking: As Mike Prosceno said so perfectly to a conference of PR vets, “your kids don’t call it social media, they call it life.”  We are a generation of linkedin, tweeting, Facebook profile checking, consistently-connected, iPhone slinging techies.  We not only understand the benefits of social media, we enlist its Oz-like power every day (Actually, about 10 times a day.  Don’t lie, you know you have a tweet addiction) 

3.  Realism:  We are aware of the obstacles in our shared futures.  We know the economy is in the toilet, that crime is up and that the stock market isn’t forecasted  to skyrocket anytime soon.  The key here is that many of us [soon to be grads] are willing to do whatever it takes to overcome the less than ideal job market and deteriorating economy by continually educating ourselves on technique, emerging social media tool, by employing persistence and, excuse me while I gag a little, tapping into our youthful ‘spunk.’

4. Positivity.  Just believing a job is out there is the first step to finding one…then call in the big guns to critique your resume until it looks like it was tragically attacked by a red pen.  A PR resume should be ‘distinctively public relations oriented (a professor or mentor can help translate what this means.)

5.  Dreams:  We have been taught not to settle, to ‘play to our strengths’ and to follow our dreams.  When you tap into your innermost drives you will blow away the competition.  [This is not a belief, it is a fact.  Read a few of the life stories of prominent individuals in the PR world, most followed the dream before the dollar.]

6.  Initiative:  Many of us have already begun the job hunt.  We will initiate contact, seek assistance where needed and utilize the tools available for success. We will dive deeper into social networking, create  lists of key contacts for employment and aim to create personal relationships with these people.  

Little personal tip, flattery helps where it is warranted.  Be honest, but let your prospective employer know that you admire his/her work and would be proud to become a part of the team. 



Thanks to Lindsay Olson for her positivity and constructive tips!


~ by kristaberlincourt on February 4, 2009.

One Response to “Job? Yes please.”

  1. Thanks for the mention! Good advice on staying positive! Being a downer in a job search only hurts your chances of getting a job – regardless of the state of the economy.

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