Twitter Transparency

Twitter, a well-known tool amongst the social media gurus of the world, can now claim the Dalai Lama as one of its followers.  Or can it?  I had intended on blabbering about what a fantastic social media strategy the Dalai Lama’s PR people had come up with and how Twitter made him so much more accessible and ‘human’.  Turns out he is just a big fat faker – or rather the person claiming to be the Dalai Lama is.  What does this mean for the religious community?


Well, the real question is that if the fake Dalai Lama gained more than 20,000 followers in 48 hours, why hasn’t the real Dali Lama’s team gotten with the program.  I mean seriously, some goofball proved it will work.  With actual content generated from the mind of His Holiness, the following is sure to soar.  More importantly, it means that the Dalai Lama can be a person, more than a distant religious figure.  It would provide a man with an incredible level of mystery and admiration with transparency, and subsequently with the trust of thousands.  So, wherever you are Dali Lama, please, pray for assistance from your media team or for divine intervention, because at this point, not responding to the Twitter fiasco with an account of your own seems a bit silly. 

Twitter = transparency.  By updating your flock of followers with daily tweets – thoughts and tidbits of news you find interesting or pertinent to your field – you are in turn providing insight into your personal brand.  The Twitter community gets a pretty good idea of who “you” are by looking at your followers,  checking out who you follow – not to mention following your tweets.  

You certainly don’t have to be a professional to utilize Twitter, but if that is your purpose, you should leave it at that.  Don’t tweet about random personal info that simply creates “noise.”  Make your Tweets mean something, but be real.  Use a voice that is authentic. Allow your individual personality to shine though. Its okay to mention that your dad is coming to town, that you had a great client meeting or that you believe chocolate cake is a nutritious dinner  (I do), but keep the majority of your content focused on whatever it is you hope to achieve.  

Honesty leads to transparency, so type it as you’d speak it.  I am certainly no pro, but from my brief interactions on Twitter is has become obvious that the Twitterers with the most followers are those whose writing is engaging, honest and lets the reader see the person behind the keyboard.  

Bottom line: no one cares what you had for breakfast… but beyond that, anything is game so long as it is varied and contributing to a conversation.  If no one is following you or if you are a big fat liar, rethink your tweets.


~ by kristaberlincourt on February 11, 2009.

2 Responses to “Twitter Transparency”

  1. Your point about transparency is well taken, but let me offer a few other comments as well. Yes, there are fakers out there on twitter, but they’re out there is all walks of life. And they always will be. Second, there’s something incongruous about an image of the Dalai Lama hovering over a keyboard or futzing with his iphone tweeting. I’m alright with the fact he’s not an active twitterer, despite the “advantages” your describe. And finally, I think it’s perfectly OK to mix professional with personal on twitter. I agree it may not be appropriate on every medium, but twitter is a great place to share snipets of not only what we do, but who we are. I rather like that part of it.

  2. Thank you for your insights Leo. They are greatly appreciated. In regard to mixing business with pleasure on Twitter I agree that it makes the medium unique and more engaging than other social media tools. I think the point I was trying to make is that if you are Twittering for networking or professional reasons, you should be sure that the information you share is beneficial beyond the surface level of “what you had for breakfast” more often than not. If it provides insight into who you are as a person, I would consider that beneficial. I must admit I love twitpic updates of my tweetree’s families, cats etc.

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