Dude, Where’s My PR?

Ahhh young love.  On this weekend of romantic celebration it seems only appropriate (though slightly depressing) to dive into the issue of public love gone bad.  Pop singer Rihanna and her boyfriend of over one year, R&B singer Chris Brown, known for his ‘nice guy’ image in a world of womanizers, were slated to perform at the Grammys last Sunday, though neither made it to the awards ceremony. So what got everyone talking of about trouble in paradise?

picture-22Initial rumors of  of a domestic disturbance turned violent between Brown and Rihanna, then confirmed reports of a domestic violence felony battery charge involving the couple, created quite the media frenzy.  The question on my mind amid the “disturbia” is where are the young artists’ representatives in all of this.

Yes, perosonal matters must be difficult to deal with in the public eye, but Rihanna’s notorious jeweled eye-patch at the American Music Awards left the public wondering what was hiding under the media ‘umbrella.’

It is time for the stars to come clean.  MTV has even scheduled a prime-time program titled “Chris Brown & Rihanna: Love in Trouble” Monday night at 6 p.m. ET/PT,” to provide viewers with an “in depth examination” of the couple’s ups and downs.  Though as of the evening of Saturday, February 14 neither star had provided comment on the situation.

So the question remains, “Dude, where’s your PR?” I mean really, why hasn’t someone on Brown’s team provided some confirmation or dissent regarding the allegations?  Oh wait, they did: today!  A week after the incident, Chris Brown finally issued a statement apologizing for his actions and asking for forgiveness from his fans.

Hmm, good idea, but might that have been a bit more effective prior to the verbal attack from bloggers, enraged fans and the media over the last week? As Brown said “Much of what has been speculated or reported on blogs and/or reported in the media is wrong.”  So why didn’t Brown’s rep make a statement earlier to avoid such falsaties?

Beyond the gossip that surrounds celebrity couples, the message that should resonate from this public relations mess is: the sooner you attack the issue, the better. Honesty is key. Do not wait for a crisis situation to get picked up by the mainstream media and bloggers before making an attempt to control the situation.  Take charge, take responsibility (if necessary) and remind your client that ‘no comment’ connotes fault without explicitly saying so.

Chris Brown, thanks for admitting you acted like a first-class jerk. Rihanna, you are a star example for taking charge of your life and personal safety. From a public relaitons standpoint I can’t help but wonder what ramifications this incident will have on each artists’ career.

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~ by kristaberlincourt on February 16, 2009.

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