Oscars: Fantastic Opportunity for ‘Transparency’ via Social Media

Yes, it’s true, I have a guilty addiction to celebrity tabloids and gossip.  It all began as an innocent interest, something to pass the time as I sweat away on the elliptical each day, then I found myself buying one, two, three magazines a week, watching E news every night and visiting Perezhilton.com more than necessary.  However, this addiction has provided me with an incredible ability to analyze and interpret public perceptions of celebrity and how these individuals strategically mold their images. 


Tonight’s Oscars were a blazing example of an opportunity for stars to give their fans a glimpse at the ‘real’ person behind the gossip.  Notably, Jennifer Aniston stepped out with Beau John Mayer.  The couple has been the object of much talk amongst the tabloids and gossip bloggers for John’s alleged infidelity and Jen’s desire to have kids immediately: a bunch of crap? Probably, but we really don’t know. In fact, all we know is what the mainstream media and bloggers let us know, much of which is only confirmed by ‘confidential sources.’

However, tonight, celebrities were provided with an opportunity to step in front of the camera and present themselves as they saw fit (or as their publicists had instructed them to do so.)  

So, who’s to know real from fake in the land of glitz and glamor?  I certainly have no idea, but it seems that influentials in social media certainly had their say tonight.  On Twitter, groups following a dialogue were abundant, from #oscars, #Love_the_Oscars to #Academy Awards.  By googles blog listings for ‘oscars’ I found more than 200 entries just an hour into the show. Perezhilton.com: Hilarious, quirky and biased as always with pics, video and commentary.  Celebuzz provided interesting up-to-the-second commentary, photos and dialogue on its message board (as seen below). 


The Oscars proved a fantastic opportunity for fans and followers to discuss their perceptions of celebrities on an individual basis and as a collective.  I was unable to watch the awards tonight, though via Twitter I gleaned the basics: who won, who wore what and who gave a fantastic speech.  I had to replace conventional television with social media, but the experience was entirely satisfying.  I saw a new side of the Oscars, one that was analyzed, scrutinized and dramatized by individuals from all over the world, not just a couple of entertainment news reporters – ultimately providing a higher level of transparency. 

Main message: the rapid-fire nature of social media provides a new discussion-based aspect to publicly viewed events.


~ by kristaberlincourt on February 22, 2009.

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